Marketing
Drip campaigns
A series of messages delivered over days or weeks.
Campaign statuses
A drip campaign delivers a series of messages to a segment of contacts over days or weeks, rather than one message all at once. Each campaign sits in one of four statuses.
| Status | Meaning |
|---|---|
| Draft | Being built, not yet sending to anyone. |
| Running | Live, sending each step on its own schedule. |
| Paused | Stopped mid-way; nobody currently enrolled receives further steps until you resume. |
| Done | Every step has been delivered to every contact who was enrolled. |
Recurrence
A campaign can run once through its whole audience, or recur, picking up newly matching contacts on a regular basis so nobody who joins your list later is left out of a series you set up before they existed. Recurrence is set when you build the campaign, and a running campaign can be paused at any time without losing its progress.
The wizard
Building a campaign walks you through a short wizard: name it, choose the audience, add the messages in the series and set the timing between each one, then review before you set it running. It is the same shape as setting up a broadcast, just extended over multiple sends instead of one.
Drip vs broadcast vs flow
All three send messages automatically, and it is easy to reach for the wrong one. Here is the difference:
- Broadcast: one message, to a chosen audience, right now (or paced out over a short window). Use it for a single announcement or promotion.
- Drip campaign: several messages, to a chosen audience, spread over days or weeks on a fixed schedule. Use it for a nurture sequence, like a welcome series or a seasonal countdown.
- Flow: triggered by something a contact does (a new chat, a keyword, an order), not by a schedule, and can branch, wait for a reply and take actions. Use it when the next message depends on what the contact does. See Message flows.